DNA/ДНК is a local Bulgarian nonprofit organization. The mail goal they have is inspire young people (under age of 30) to start a family and have kids. As we all know, having baby under 30 is much healthier for the mother and for the baby. Also it will let the chance for second or even more kiddos.
As an illustrator my job was to create characters and friendly story that tells all the important messages and facts about pregnancy.
We mainly have 2 platforms - outdoor and social media.
You can check more for the campaign here - https://www.napravigo.bg